Whelen Engineering Company, Inc.

Regional Sales Manager – Automotive Sales

Western US


Regional sales managers are responsible for all aspects of automotive sales in a given territory by managing the day-to-day business of the AMSRs and distribution channels. This includes the balance of supporting AMSR’s along with maintaining independent customer relationships with distributors, dealers and end-users. The regional sales manager must continually update their knowledge of Whelen’s products while developing various sales tools to sell new products.

Reports to Director of Automotive Sales


  • Able to prioritize work
  • Ability to attend trade shows and other sales related functions
  • 50-75% of time spent traveling and visiting customers
  • Ability and willingness to live within the assigned territory
  • Computer skills required: Basic Word, Excel, Powerpoint & Google Drive
  • Adapt to changing priorities (Multitask)
  • Attention to detail a must
  • Ability to complete tasks promptly
  • Team Player
  • Ability to learn product via catalogs, web review and periodic training classes
  • May have to lift up to 45 pounds (Additional weight with assistance)

Job Assignments

  • Make regularly scheduled sales calls on assigned customers in your territory
  • Develop ongoing relationships with AMSRs and significant end-users and distributors
  • Identify and call on potential customers in your assigned market consisting of 15-20 states
  • Manage a multi-million dollar sales territory
  • Work closely with the Inside Sales Representatives within the territory to ensure the territory growth plan is being met
  • Be viewed as the key/primary outside Whelen contact by the AMSRs, distribution and end-users
  • Demonstrate and educate AMSRs, distributors and end users on Whelen products and services
  • Manage multiple AMSR groups within the assigned territories to ensure they are promoting the Whelen brand properly while growing our market presence
  • Work closely with Director of Automotive Sales in setting, monitoring and achieving sales goals for the AMSR teams within the territory
  • Create a positive team development environment for aligned team members
  • Use best efforts to represent Whelen in a professional and knowledgeable manner
  • Review orders for correct pricing and content
  • Learn and navigate our computer systems
  • Interface with AMSRs and internal Whelen support for assistance
  • Assemble and disassemble trade show booths
  • Other daily tasks that may be required
  • Whelen reserves the right to move personnel between field locations to cover the workload

Training & Work Hours


  • Training will be comprised of Company Mandatory Training, On-The-Job Training, and Off-site Training deemed necessary by Management

Work Hours

  • Minimum work week of 40 hours or whatever it takes to get the job done. Travel may include Evenings, Saturdays and Sundays

All Employees Shall

  • Comply with the EH&S Policy and applicable regulatory and company EH&S rules and requirements
  • Report to supervision conditions or practices that are either unsafe or that may adversely impact the environment, to ensure prompt resolution of potential hazards
  • Attend scheduled EH&S training program
  • Actively support the organization’s efforts to meet or exceed EH&S goals and plans
  • Recommend improved EH&S practices

Must be able to communicate effectively with co-workers, supervisors, and third parties. This ability to communicate requires the employee to be conversant in English as the majority of our workforce and the third parties that we encounter only speak English.

The incumbent is responsible for complying with the policies in Whelen’s “Employee Handbook.”

This Job Description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demands and may be updated periodically and at the Company’s discretion. Nothing in this position description changes or is intended to change the employment at-will relationship with the Company. Employment at-will means that an employee or the Company may terminate the employment relationship at any time, for any reason or no reason at all, with or without notice.

It is the policy at Whelen Engineering to provide equal employment opportunities to all applicants and employees without regard to race, color, religious creed, sex, marital status, sexual orientation, gender identify, ancestry, national origin, citizenship status, age, religion, medical condition, mental or physical disability, veteran status, military service, pregnancy, childbirth or related medical condition, genetic information or any other class or characteristic protected by federal, state or local law.

About Whelen

Whelen has the largest design staff in the industry and over 1,200 employees, all dedicated to producing products that people count on when lives are on the line.

Every part of every Whelen product is proudly designed and manufactured in the USA and is tested on-site to meet the toughest industry certifications. All Whelen products are proven in the harshest environments, to make sure everyone goes home at night.

On the road, in the air, and around the world, Whelen is trusted to be seen, trusted to be heard, trusted to perform.

  • Max. file size: 100 MB.
  • Max. file size: 100 MB.