Whelen Engineering Becomes Title Sponsor for Mazda MX-5 Cup

Fourteen-Race Season Begins during Rolex 24 At Daytona Week

Whelen Engineering, a trailblazer in emergency warning products, will partner with Mazda Motorsports to become the title sponsor of the Mazda MX-5 Cup series beginning in 2024. The Mazda MX-5 Cup series is sanctioned by IMSA.

The relationship marks a new chapter for Whelen, which has a long history of involvement with motorsports that includes supplying tracks with emergency lighting equipment, sponsoring drivers, teams and series in a variety of disciplines, as well as an active engagement with a range of safety response programs in the sport.

Whelen designs and manufactures powerful warning systems (lights and sirens) for the automotive, aviation and mass notification industries worldwide. Founded in 1952, Whelen has been producing products that protect those who protect and serve for more than 70 years.

The Mazda MX-5 Cup safety car has featured Whelen products for numerous seasons.

“We’re thrilled to be part of MX-5 Cup and believe in the value and opportunities this partnership will bring to both of our organizations,” Whelen Engineering Company President & CEO Geoff Marsh said. “I had the pleasure of watching one of the MX-5 Cup races in person at Daytona this past January and I believe the popularity of this series will continue to grow as more people experience the excitement of all these talented drivers.”

“Whelen has been a mainstay of the racing industry for decades and everyone at Mazda MX-5 Cup is thrilled to become a part of that family,” said Applegate. “Having a strong partner like Whelen enables us to take the series to the next level and get more eyeballs on the series.”

The 2024 Whelen Mazda MX-5 Cup season begins at Daytona International Speedway as part of the Rolex 24 At Daytona event. Race 1 takes place at 4:15 p.m. ET Thursday, Jan. 25, while Race 2 is slated for 10:15 a.m. Friday, Jan. 26. Both races will be streamed live on IMSA.com/TVLive.