Every Sale Supports a Hero
The first $1 from every purchase of fire products goes directly to supporting firefighters, their families, and their communities.
Firefighters don’t hesitate — they run toward danger when others run away. Whether battling flames, rescuing victims, or responding to medical emergencies, they face the heat head-on to protect their communities. Their courage, resilience, and selflessness inspire us every day. This program is one way we can show up for them, the way they always show up for us.
Through this partnership, we’re supporting:
Through this partnership, we’re supporting:
- Families of fallen firefighters
- Memorials and events honoring their service
- Programs that improve firefighter safety and well-being
How it Works
No sign-up. No checkout box. No extra cost. Just automatic support built into every qualifying sale.
Founded by Congress in 1992, the National Fallen Firefighters Foundation (NFFF) is a dedicated 501(c)(3) nonprofit committed to honoring America’s fallen fire heroes, supporting their families, colleagues, and fire service organizations, and working to reduce preventable firefighter deaths and injuries. Headquartered in Emmitsburg, Maryland, the NFFF coordinates the annual National Fallen Firefighters Memorial Weekend, provides scholarships, grief counseling and peer support networks for Fire Hero families, and offers safety training programs via its Everyone Goes Home® initiative. With continued support, NFFF fuels vital efforts that ensure the heroism of fallen firefighters endures, while striving to make tomorrow’s fire service safer.
Frequently Asked Questions
All fire products sold by Whelen qualify for the $1 donation to NFFF.
No. Donations are automatic with every qualifying purchase.
No. This is a long-term commitment to supporting our nonprofit partners.
Every purchase is a step forward for firefighter support. Thank you for standing with us – and with them.